Long, George
A nephew of James Long (1830) was George Long.
George's business interests as partner in Long and Smith are listed as 'manufacturing confectioners', and by 1917 an additional office was opened at 70 High Street, Bendigo, further increasing operations. Alf Smith attended to the books and despatch of goods, until his death in 1917.
His earlier locations, according to Postal Directories, may have been 78, 80 and 129 Napier Street, and also at 19 Main Street, Ballarat.
For a time George carried on the business which had now moved to larger premises in Young Street, Fitzroy.
He then joined an amalgamation with the famous A W Allen and also Miller Bros, the Amazon Confectionery Company, Clarke-Luke Pty Ltd, National Candy Company and Tuckett Obinson Pty Ltd.
The new Melbourne-based conglomerate commenced operations on September 1, 1917, with G W Long, joining the foundation board of eight members. The first factory was in Kensington, followed by the Riverside Avenue plant overlooking the Yarra River.
Published by Ash Long
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